The increasing adoption of mobile devices in communication necessitates change in strategy when it comes to internet marketing. If you are running an online business in the contemporary world, there is need to adapt your website and marketing strategies to reach more mobile internet users. A recent surveys shows that 80% of internet users own a smartphone. More importantly, Google says mobile internet traffic website now exceeds desktop traffic. This is where the use of responsive web design (RWD) comes in handy.
A responsive web design company helps develop a website which serves all devices on the same set of URLs. A responsive website design is set to automatically adjust itself based on the size of a user’s screen. This provides a seamless user experience for anyone visiting your website on whichever device. This is one of the best strategies to gain a competitive edge in your niche. Here you will find a comprehensive overview of how RWD can revolutionize your business fortunes.
A lot of research is being done today to discover internet usage trends. One thing that has emerged in all findings is the shift from desktop internet usage to mobile devices. A 2017 Google Report showed that for the first time, mobile internet users were more than desktop internet users. This major shift necessitates a change of tact in your online business strategy. Your website’s design plays a great role in the user experience and for this reason; you need to tweak it to give the growing number of mobile device users a seamless user experience. Responsive website design (RWD) changes your site’s structure to make easily adjustable to all types of devices including desktops, smartphones, tablets and wearable devices.
A website that leverages responsive web design is unique in that it serves all devices on the same URLs. Each URL serves the same HTML to any internet device your visitors are using and depends on CSS to vary how a page is rendered on a particular device. This is where a responsive web design company fits into your business strategy.
Whether you are planning to build a business website or you already one running, you need to adopt responsive design to ensure your website can be viewed on any type of screen visitors are using. Nothing is as frustrating to a mobile internet user as being forced to minimize a site page size because this is very inconveniencing. In fact, most users just abandon your website and check another listing on the search engine result pages (SERPs).
There are many other reasons of using responsive web design (RWD) as seen below:
Harnessing the Power of Mobile
More than half of websites today receive traffic from mobile devices. With the increasing number of mobile internet users, using RWD for your site is a no-brainer. This is the simplest strategy to grow website traffic and incase conversion rates. By using responsive website design, you will provide a better user experience for the growing number of internet users accessing your website through small screens.
Google has gradually expanded its use of mobile-friendliness as a ranking signal. Through the AMP and mobile-first indexing, it is clear that the search engine views positively those websites that make an effort to provide a good user experience for mobile users. The importance of higher ranking on SERPs for your target keywords cannot gainsaid considering that 75% of users say they don’t scroll past the 1st page of SERPs. Using responsive website design then becomes a powerful business tool.
There are many ongoing developments in mobile technology including development of wearable internet devices. These changes make it necessary to have a website that is easily adjustable. You don’t have to worry about smaller mobile devices in future because your website is ready for them.
Faster and Cheaper Website Development
A responsive web design allows faster go-to-market time than developing separate standalone websites for mobile and desktop users. This saves you money and also enables faster launch of your site. You will also cut cost of maintenance by running a single website for your URL.
By using a responsive web design company, you will get a platform which facilitates increased traffic to your website, reduced bounce rates, increased conversion, broader market reach, enhanced user experience, more brand visibility on all internet devices, better ranking on SERPs and so much more. Your flexible website is easier to manage and the fluid user experience on multiple devices gives your business a competitive edge in its niche market.